Blog
Insights about product marketing, sales enablement, AI in marketing, content development and the neuroscience of business.
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Are You Really Customer-Centric? How Your Funnel Definition Reveals Your Content Strategy
Customer-centricity is often touted, but how customer-centric is your content strategy really? Many organizations unknowingly contradict their customer-centric aspirations by using a company-centric...
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Navigating the Hype: A Reality Check on Generative AI for B2B Marketers
My persistent frustration with generative AI in B2B marketing stems from its inability to comprehend highly nuanced, specialized, or emerging technologies with a unique voice. While I've...
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Mastering Your Voice in the Age of AI: A Marketers’s Guide to Authentic AI-Assisted Content
Generative AI is revolutionizing content creation, but many creators worry about maintaining their unique voice. This article explores strategies for leveraging AI while preserving authenticity. Key...
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When Technology Drives Change: B2B Marketing for Digital Transformation
When it comes to B2B marketing for digital transformation technologies, it's important to understand that purchasing a technology or infrastructure solution is often driven by a desire for...
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The Elon Musk/OpenAI Lawsuit: Implications for AI Product Marketers and Industry Innovation
The Elon Musk vs OpenAI lawsuit has significant implications for AI product marketers. This legal battle highlights tensions between rapid AI innovation and responsible development practices. As the...
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Enhancing Marketing Content with GenAI: A Collaborative Approach to Feedback
There has been a lot of buzz about GenAI potentially impacting the marketing world. Some worry it'll take over our jobs, especially in content creation. In contrast, others doubt its ability to...
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The Clarity Principle: Reducing Cognitive Load for Effective Messaging and Content Development
Some time ago, I witnessed a pivotal moment during a team's presentation development. My client's objective was clear: convincing prospective clients of the critical need to aggregate information...
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Embrace the Critics: A Lesson from the Frontline of Tech Marketing
A few years back, during a symposium discussion on personal health records (PHRs), I encountered a moment of revelation. My colleague, let's call him M, visibly bristled at every hint of skepticism...