Content, Not Noise
When marketing and sales content focuses on delivering the information customers need throughout their complex buying process, you can cut through the clutter and create a meaningful differentiation through trust and credibility.
With three decades of experience as a B2B product and content marketing leader for emerging, complex, and strategic technology solutions, Randi Rossman brings a customer-first and precise purpose to every client project — whether executing a single content deliverable or helping shape strategy.
SERVICES
Augment your team
Marketing & Sales Content
Drive conversations, decision-making and the funnel with enagaging content.
Messaging & Positioning
Elevate marketing perception and drives decision-making with narratives that resonate.
Content Strategy
Whether for a nurturing campaign, your brand or a specific product, you can get more interest and value with an effective content strategy.
Content Audits
Understand the strengths and weaknesses of your existing content.
Are you struggling to execute on deliverables?
I understand how overwhelming it can feel.
CLIENT WORK
See how Randi helped clients succeed
Cleveland Clinic Connected Clinical Care, Microsoft
Developed and executed a content strategy around remote connected care for chronic disease management
SailGP 5G Solutions Case Study, T-Mobile
Case study showcasing how T-Mobile overcame SailGP’s technical challenges through 5G to elevate audience engagement and optimize conditions for athletes.
IOT & Healthcare, AT&T for Business
eBook discussing the trends and value proposition for emerging technologies in health IT.
Bridging the mHealth Adoption Gap, AT&T
Analyzed data and developed this report about a corporate pilot study around gaining adoption for a diabetes management mHealth mobile solution.
Clinical Best Practice Series, McKesson
Part of a customer education series developed to accelerate the funnel by showcasing successful CPOE and physician adoption strategies, as told by customers.
Creating Value with Health Data, Microsoft
White paper discussing strategies around how healthcare organizations can leverage data to optimize operational performance.
