Hello, I'm Randi Rossman

From Hype to Harmony:  A Product Marketer’s Mission

Insights at the ready, storytelling at the helm.
If “the way it’s always been done” eclipses “effectively done,” forget it.
Value over volume, every time.
Clarity in communication, precision in purpose.
Designed to resonate,  free from hype.
Customer first, always.

Tackling the Complexities of Enterprise Emerging and Enabling Technology Marketing

Marketing complex enterprise solutions comes with unique hurdles, especially when seeking resources to augment your team.

I’ve been there. I’ve encountered agencies that lack the marketing expertise required for extended sales cycles and writers who lack the necessary business acumen, market knowledge, and technological insight to create impactful content.

Often, I found creativity overshadowing effective communication and relationship-building, resulting in messaging disconnects.

Why Complex Enterprise Technologies Require Different Skills:

Marketing, sales enablement, and content development for these solutions transcend catchy headlines and vague promises. It demands:

• a deep understanding of the customer and the market.
• the ability to leverage the neuroscience and psychology of decision-making.
• clarity in communicating the cost of maintaining the status quo.
• a mastery of enabling complex buying processes and large buying committees.
• providing change management to improve adoption.
• full-funnel marketing knowledge, from the story to the sale and beyond.

A Consultant Who Has Walked the Walk

After experiencing these challenges firsthand, I returned to my roots as an independent product marketing and content development consultant.

My focus is on serving organizations navigating the nuanced territories of industries like Health IT and Fintech, enabling technologies such as the cloud, 5G, and AI, and emerging technologies like robotics, computer vision, and digital twins.

Why Randi?

I am a product marketer leader who turns challenges into revenue-generating opportunities and brand recognition for complex emerging technologies such as AI/ML, 5G connectivity, cloud computing, and edge computing. I can help you when your team is stretched too thin or needs augmenting its skills.  

• Strategic marketing innovator and storyteller with a flair for crafting compelling messaging and driving cross-functional teams to execute campaigns and content that yield measurable results.
• Skilled in melding data-driven insights with customer-centric strategies to propel sales teams and align with business objectives.
• I am a pioneering force adept at product positioning, competitive analysis, market research, and scaling niche markets.
• Renowned for spearheading product differentiation and sales enablement, enhanced by Gen AI in strategic content creation and market penetration

Background

My journey has seen me evolve from key product marketing roles at leading organizations such as McKesson, Microsoft, and T-Mobile. I was responsible for end-to-end marketing of complex technology solutions.

This is my second venture into consulting. I have previously collaborated with clients like AT&T for Health, Eclipsys, Health Catalyst, IBM, and numerous start-ups under the business name Quiddity Marketing.

Accomplishments